nextjs cluster

Next.js SEO Best Practices

Metadata API, sitemaps, structured data, and crawl budget for large sites.

Technical SEO on Next.js

  • generateMetadata per route with canonical and OG images
  • Dynamic sitemap.ts for catalogs and blog
  • JSON-LD for Product, FAQ, Article where applicable
  • ISR for PDP/category pages with sensible revalidate
  • Avoid client-only rendering for indexable content

Common mistakes

Hydration mismatch hiding H1 from crawlers, duplicate URLs without canonical, and infinite query-param faceted navigation indexed by Google — we fix these in architecture reviews.

Yes — HTML-first delivery and streaming improve crawlability vs pure client React.

By Gaurav Mithas, Founder & Solutions Architect at Async Works.

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