The problem we solve
Ecommerce teams stall when the storefront becomes the bottleneck: multi-second LCP on mobile, cart APIs that race under load, duplicate product logic across channels, and marketing blocked by deploy cycles. Plugin-heavy platforms help you launch but punish you at scale. You need frontend architects who understand catalog UX, payment edge cases, and performance budgets — not generic web developers.
Business impact
- 20–40% mobile conversion lift when LCP and checkout friction are addressed with evidence
- Single composable frontend serving web, app webviews, and partner embeds from one codebase
- SEO-safe SSR/ISR for category and PDP pages without sacrificing author agility
- Lower cloud and CDN cost when assets, images, and JS bundles are right-sized
Our process
Commerce audit
Funnel analytics, Core Web Vitals, catalog API latency, and checkout failure modes on real devices.
Architecture
Headless vs hybrid, cart service boundaries, caching, personalization hooks, and payment/PCI touchpoints.
Build & optimize
Next.js or React storefront, design system, AG Grid admin if needed, image/CDN policy.
Measure
RUM dashboards, A/B hooks, and release gates on bundle size and LCP regressions.
Technologies & patterns
We choose boring, proven tools unless your constraints require otherwise. Typical stack for this practice:
Frequently asked questions
Both. We integrate Shopify Plus, headless APIs, or fully custom stacks depending on catalog complexity and ERP integrations.
Yes. Our case study reduced JS bundle from 4.2MB to 1.1MB with measurable LCP and cart completion improvements.
MVPs often start mid five figures INR; enterprise replatforms are scoped in phases. Use our project calculator or book an architect call.
Ready to scope your Ecommerce initiative?
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