The problem we solve
Teams adopt Next.js for SEO and speed, then hit complexity: App Router caching surprises, hydration mismatches, auth at the edge, and unclear boundaries between server and client components. Wrong early decisions compound into slow builds and fragile deployments.
Business impact
- Organic traffic lift from correct SSR/SSG/ISR strategy and metadata pipelines
- Sub-second LCP on marketing and catalog pages with image and font optimization
- Simpler compliance — PII stays on server actions and route handlers where it belongs
- Platform ready for multi-region deploy on Vercel, AWS, or containerized Node
Our process
Routing & rendering strategy
Map each route to SSR, SSG, ISR, or client-only with explicit cache tags and revalidation rules.
Data & auth layer
Server actions, route handlers, session strategy, and integration with existing APIs or AEM.
Build & deploy
Monorepo integration, preview environments, and performance budgets in CI.
SEO & analytics
Structured data, sitemap generation, Core Web Vitals monitoring, and conversion tracking.
Technologies & patterns
We choose boring, proven tools unless your constraints require otherwise. Typical stack for this practice:
Frequently asked questions
Choose Next.js when SEO, first-byte performance, or unified full-stack routing matter. Pure React SPAs still fit authenticated dashboards with no indexable surface.
Yes, route-by-route. We isolate high-traffic pages first and maintain backward-compatible APIs during transition.
A focused marketing site migration is often 6–10 weeks; large ecommerce or portal programs run in phased quarters.
Ready to scope your Next.js initiative?
No spam, no marketing calls — architect follow-up within one business day.
Schedule Consultation →